Paula Scher is well known throughout the Graphic Design scene, mostly for her controversial 'Swatch' ad. She is also well known for several other various artworks.
Scher studied at the Tyler School of Art in Philidelphia and began her career as a record cover art director at both Atlantic and CBS records in the 70s. In 1984 she co-founded Koppel & Scher & in 1991 she joined Pentagram as a partner.
In the 70s & 80s, her eclectic, period oriented typography became widely influential & imitated. She is also credited as a major proponent of "retro" design. Scher says she uses historical design to make visual analogies in her work.
She currently teaches at the School of Visual Arts in NY and has for 19 years. She is also credited with several identities we use today such as Citibank, Tiffany & Co., Target, & The New York Times.